Marketing Measures, Metrics & Modeling: Things that Count!, with special guest Guy Powell

Posted By on Aug 31, 2015


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About my guest:

Guy Powell is currently the President and Founder of ProRelevant, a company specializing in delivering critical advanced analytics software and consulting. He has also authored many books on this topic, including Marketing Calculator: Measuring and managing your return on marketing investment and ROI of Social Media: How to improve the return on your social marketing investments.

For more about Guy Powell, follow him on twitter or visit ProRelevant.com.